Social media has run out of fresh ideas

Social media companies are throwing everything at the wall to see what sticks, from corporate rebrands to AI-powered video reels to text threads. Lauren Goode reflects on how the industry is having a quarter-life crisis, and the companies that make these apps have evolved from the polite “borrowing” of features to an all-out land grab for our attention spans. Read by Betsy Foldes Meiman.