Bloomberg Businessweek
Jul 20, 2023 - 18 min
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Apple's new iPhone is expected to include a big change. Why? Ask someone from the EU's smallest country. Ben Cohen explores the story of Alex Agius Saliba, a Maltese politician who pushed Apple to switch iPhone ports from Lightning to USB-C. His story shows how the EU shapes global markets and simplifies tech for users, in line with Apple's philosophy since Steve Jobs. Read by Michael Satow.