Bloomberg Businessweek
May 25, 2023 - 16 min
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The company set out to design a silicon chip that would allow it to cut ties with its chipmaker, Qualcomm. Aaron Tilley and Yang Jie explain why, despite investing billions of dollars and years of effort, they eventually abandoned plans to use their chip in their new iPhones and extended their deal with a longtime supplier and bitter foe. Read by Karl Miller.