MIT Technology Review
Mar 22, 2023 - 5 min
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The modern world's 'narrative universes' are just the re-birth of a folk tale. Why do audiences flock to blockbuster movies such as Marvel and Star Wars? In a divided culture, they meet our primal need for shared myths. Adam Kirsch reflects on how such franchises have become central to our culture by returning to a primal form of storytelling.