Bloomberg Businessweek
Apr 12, 2024 - 16 min
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In the 1980s, American Airlines sold an unlimited, first-class ticket for life. The cost? 250 thousand dollars. But what they didn’t account for were two super- travelers: Jacques Vroom and Steve Rothstein. Writing in The Hustle, Zachary Crockett tells the remarkable story of the two men who led American Airlines to discontinue the unlimited pass in 1994.