The Atlantic
Mar 3, 2024 - 16 min
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BeReal is now in freefall. Why are new social media apps doomed to fail?
7 mins | May 11, 2023
BeReal was expected to be a massive success. But with its daily users plummeting and the world awaiting the next viral platform, Ysabel Gerrard questions how "authentic" a photo-sharing app can ever be.
