Financial Times
Mar 2, 2023 - 10 min
News and insights read out for you.
10,000+ audio articles. 30+ world-leading publications.
All in 1 subscription.
Are brands protected in the metaverse? Hermès and NFT artist spar in US court
5 mins | Feb 14, 2023
Mason Rothschild has made more than $1m with his NFT - MetaBirkin. As luxury retailer Hermès sues the artist and entrepreneur for "appropriating" their brand, Erin McCormick examines a complex question for the tech industry: can brands be protected in the metaverse?
