Lessons from a failed start-up

A start-up success story that ended with investors reportedly losing about $24 million. Customisable footwear brand Shoes of Prey was a start-up success story with a reported $115 million in annual sales in 2017. Less than a year later, it was all over. Speaking to Chavie Lieber in the Business of Fashion the brand's founders have some tips to avoid you repeating their mistakes. (Image source: Shoes of Prey)