The Atlantic
May 3, 2023 - 41 min
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The first guy to break the Internet
62 mins | Oct 8, 2023
Remember "Kony 2012?" A decade ago, it shot straight out of nowhere to become the most viral YouTube video ever. And the only thing more shocking than Kony 2012's rise is how quickly and spectacularly it all fell apart. Emma Madden explores how Jason Russell's #Kony2012 campaign crushed the internet—and nearly crushed him, too. Read by Jennifer Jill Araya.
