The Wall Street Journal
Oct 13, 2022 - 16 min
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Netflix, Disney, Amazon, HBO, and Apple will spend more than $23 billion on content in 2022. A crop of expensive fantasy adaptations from Amazon and HBO Max is being given to consumers at subsided prices, leading many streaming sites to record losses. Alex Barker and Christopher Grimes explore the logic behind this seemingly futile business strategy and these companies' plans to profit off of their epic tales of the small screen.