The Atlantic
May 22, 2024 - 10 min
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Why 'The Marvels' can't solve the Marvel Studios' brand problem
11 mins | Nov 19, 2023
After suffering from a box-office disappointment with 'The Marvels', Marvel Studios must look elsewhere for growth. Jeff Beer argues that a single picture cannot solve the superhero behemoth’s fundamental brand problem. Read by Sean Crisden.
